The MSAANZ exists to maximise the creativity, success and reputation of cultural retail through advocacy, research, and professional development. The Museum Shops Association of Australia & New Zealand is a non profit, voluntary organisation and the only professional organisation dedicated to cultural shop managers in Australasia. Formed in 2000, the association exists to maximise the creativity, success and reputation of cultural shops as core contributors to their institutions through advocacy and by providing assistance, information and professional development. Mission: The MSAANZ exists to maximise the creativity, success and reputation of cultural shops as core contributors to their institutions through advocacy and by providing assistance, information and professional development.