Unconventional Use of LLM's in Marketing: Strategy & Monitoring

Join us for Marketing Mondays @ Block71 (July 24'): Unconventional Use of Large Language Models in Marketing: Content Strategy Building and Competitor Monitoring on Mon July 8th, 2024 at 5 PM (SGT) hosted by Prof. Aleks Farseev.

About the Event:
In this series of monthly community events, Aleks and a group of like-minded marketers explore the latest technological trends in the marketing world, often challenging conventional norms and addressing difficult questions.
This session explores the utilization of Large Language Models for strategy and monitoring in the marketing industry.

Unconventional Use of Large Language Models in Marketing: Content Strategy Building and Competitor Monitoring. Refers to the innovative application of sophisticated language models in marketing. The process involves using these models to analyze consumer data, market trends, and competitor activities. It enables marketers to develop highly targeted content strategies and continuously monitor competitors to refine their marketing approaches and gain a competitive edge.

About the Speaker:

Prof. Aleks Farseev is a distinguished luminary in both entrepreneurship and academia. Renowned as a top-tier researcher and international keynote speaker, he stands as the driving force behind SoMonitor.ai – a cloud platform leveraging AI and Large Language Models for Competitor Analytics and Ad Optimization. His expertise shines not only as CEO but also as a Research Professor, where he adeptly imparts wisdom on Digital Marketing, Large Language Models, and AI Technology. Through courses offered in esteemed universities across the Globe and over 30 publications in top-tier conferences, Prof. Farseev ensures that the path to mastery is both accessible and enlightening.