The Future of Marketing & Marketing Organizations in APAC on 20 Sep in SG!

Marketing as a function has been evolving significantly in the last two decades. The shift towards digital communication, social media as an indispensable channel, and KOLs as important multipliers are just a few examples of how marketing as an industry has been evolving while retaining its core focus on aspects of below-the-line events, above-the-line print and television advertising, and design as an important driver for brands.

Marketers do not only need to evolve their knowledge and capabilities accordingly. They must also find their way in a highly competitive field often characterized by challenging timelines, differing expectations of manifold stakeholders, and budget constraints.

Just coming out of COVID-19, we observed career shifts across many industries and notably support functions, including marketing and its leaders. Driven by political and economic evolutions, we are now facing restructuring and business transformations across different industry verticals that are named uprecedented by many. Optimization and localization are more critical than ever to ensure sustainable growth and business longevity with such rapid transformations and changing structures.

Yet, just how far have marketing organizations evolved in terms of the set-up, support capabilities, and career development to enable the attraction and retention of our marketing talent to ride the tidal wave of constant change?

Join us at this conference for a morning of insightful discussions by business, marketing, and agency leaders who will share their perspectives on how marketers and marketing organizations can future-proof themselves. This event is for CMOs, Heads of Marketing, their C-suites, and decision-makers in marketing from SMEs. Join three insightful discussions on a first-come, first-served basis. Agencies, consulting, technology, and other sell-side vendors are by invitation only.

PANELISTS

Michelle Comrie, Head of Global Marketing Practice, Professional Executive Coach

Managing Partner, Learning & Development Services | Hartwell Buck Pte. Ltd.

Originally from Zimbabwe and based in APAC since 1995, Michelle brings 20+ years of international business expertise to the table. A seasoned Financial Services headhunter and ICF Professional Certified Executive Coach, she excels in developing high-performing teams and individual talent globally. Certified as a Master Coach and Trainer, and CABI™ Resilience Coach, Michelle mentors for TWF, The Women’s Foundation and leads branding workshops for WEN, The Women Entrepreneurs Network in Hong Kong. Clients praise her for sparking innovative thinking, uncovering performance barriers, and boosting confidence through positive psychology.

Will Lee, Founder and Managing Director | That Marketing Guy

Mr. Will Lee is the Founder and Managing Director of That Marketing Guy. He is armed with over 15 years of both agency and client-side experience in Branding, Advertising, and Marketing Communications, having supported MNCs and SMEs (and everything in between). With more than 8 years of management and leadership experience, Will is a hands-on leader, whom you can rely on to ensure project success - from strategic direction, maverick ideas to executional excellence. He is the original ‘that marketing guy’, with a dose of dad humour, whom clients rely on for strategic counsel.

Mylene Ong, Group Chief Marketing Officer | Oona Insurance

As Group Chief Marketing Officer of Oona, Ms Mylene Ong spearheads the company's marketing strategy, brand recognition, and direct-to-consumer sales channel. Her focus is on realizing Oona’s vision of democratizing insurance, making it accessible for more people to secure their futures. With over 25 years of international and domestic marketing experience, Mylene brings unparalleled expertise to the role. Previously, she led Digital Sales and Marketing at Citibank Singapore and served as Director of Communications for Southeast Asia at Mastercard. Mylene's 20-year advertising career includes directing brand strategy for global and local brands in Singapore, New York, Shanghai, and Auckland.

Derek Tan, Media Entrepreneur/Co-founder | Viddsee

Derek is a media entrepreneur who loves empowering creators to grow communities, build empathy and drive action with stories.

He co-founded Viddsee, a filmmaker-creator platform for short films, documentaries, and short drama series with over 3 billion views. He started with multiple roles in product development, creator community, business development and fundraising. He later took on the Chief Commercial Officer role to lead his company to a 7-figure business and profitability.

He has since stepped down from Viddsee to focus on self-development and family. He is currently building his next venture to transform the next billion lives with knowledge creators.

Judson Teo, Group Head of Marketing | BLOCK71

Mr. Judson Teo is an industry agnostic marketer with over 15 years of experience across media, tourism, consumer staples and consumer technology. Judson currently leads the marketing strategy of BLOCK71 and assists portfolio startups with their marketing gaps. Before this, he was the Head of Marketing (New Verticals) at foodpanda and Assistant Director of Consumer Engagement with FairPrice Group.

Cara Wong, Head of Marketing APAC | Wilhelmsen

Ms Cara Wong is an accomplished B2B marketing professional with over a decade of experience driving successful global marketing strategies for various industries, including marine/oil & gas, telecommunications, and electronic manufacturing.

As the Head of Marketing for the Ships Service division at Wilhelmsen, Cara drives regional and global marketing strategy to deliver impactful B2B marketing through content and digital marketing that addresses customer pain points, industry challenges, and regulatory compliance.

Alexander Ziehe, Managing Director Southeast Asia and Oceania | Viessmann

Mr. Alexander Ziehe has been living in Asia since 2016 and is now representing Viessmann, a leading German technology provider for climate and energy solutions in Asia Pacific. He is managing the regional sales operations in Southeast Asia and Australia with focus on Vietnam. Previously he worked for Viessmann in Beijing, Shanghai and Singapore.

During his career in Asia, Alexander actively participated in the AHK China, Singapore and Australia. He is a founding board member of the Young Leaders Circle in Beijing and joined the AHK Energy Cluster in Australia.

Alexander studied Economics and History in Jena, Göttingen, Finland and the US. He furthermore is a fellow at the St. Gallen Management Institute leadership program.

X.Y. Ng, Head of Marketing | Doctor Anywhere

With over 15 years of experience in consumer and B2B marketing, X.Y. is a marketing leader adept in both corporate and startup environments. As the Head of Marketing at regional healthcare company DA, she leverages her experience in digital strategy and a practical approach to drive growth.

This conference is organized by PALLAS BrandFare & Mad About Marketing Consulting:

Corinna Seidel, founder of PALLAS BrandFare, and Jaslyin Qiyu, founder of Mad About Marketing Consulting, join forces for marketing in the Asia Pacific region to drive business growth for their clients. With their collaboration, they focus on brand and marketing management, localization strategies between Europe and Asia, C-level profiling and communication, change management, social and content strategy.

About PALLAS BrandFare - PALLAS BrandFare is a marketing network consultancy for international providers of technological products and services, offering global marketing and PR solutions tailored for market entry and sustained growth. Services encompass marketing and branding strategies, storytelling, public relations, and content marketing. For expansion projects, the geographic focus is on Asia and Europe. PALLAS BrandFare is located in Hamburg, Singapore and Hong Kong.

About Mad About Marketing Consulting - In the dynamic B2B and B2C landscape, where every business seeks to carve its unique identity, Mad About Marketing Consulting transcends conventional marketing boundaries. Mad About Marketing Consulting is the brainchild of Jaslyin Qiyu, a seasoned marketing and communications professional with over two decades of transformative marketing leadership experience in global MNCs. We are an ally and advisor for CMOs, Heads of Marketing and C-Suites, maximizing marketing potential through strategic transformation for brand, customer experience, MarTech, content, mobile and social. Whether it’s people, processes, or platforms, we are driven by our people-centric values and passion for solving problems, thinking with empathy and acting with integrity to ensure better business and marketing outcomes.