Bill Gates once famously wrote an essay titled “Content is king” where he described the internet as a marketplace for content. This was in the year 1996.
In 2023, content certainly continues to be a powerful tool to attract and engage an audience. In this workshop, you will get an introduction to content marketing by Seth Lui who has mastered the tactic of content marketing over his years of running the SETHLUI.com, a household name. Join this workshop to hone your skills in the field of content marketing to growth hack your start-up!
About the speaker
Seth Lui is the founder of SethLui.com, an online publication that curates food and lifestyle content across Singapore and the greater region of Southeast Asia. With business experience in running a F&B outlet, he has managed to build the brand that reaches over 1 million unique visitors a month and over 2 million page views. A recipient of the SPRING Youth Entrepreneur Scheme grant, he has been featured on multiple local media like the Sunday Times (local newspaper) and SGentrepreneur, and has his articles published on Singapore Business Review, Yahoo Singapore and Business2community.
About SethLui.com
SethLui.com was established in 2013 as a way for one food enthusiast to document and share his food finds to similarly impassioned food lovers. What started as a personal blog has now expanded into a publishing media house that prides itself on being the authority and educator on all things food and lifestyle. As an early adopter in this field, the team at SethLui.com is always ready and keen to explore, embrace, and lead the food content scene.
About Masterclass
Masterclass is a new series targeted at aspiring entrepreneurs and small business owners. Learn vital strategies and tactics from experienced masters who have grown their own thriving businesses. From content marketing to negotiation skills, we have got you covered.
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