Designing For Tomorrow, Today: The Grab Superapp Experience

Southeast Asia’s leading superapp Grab is synonymous with delivering convenience on-demand to millions across the region today but did you know design plays an integral role in the development of Grab’s services and user experience? At Singapore Design Week 2024 Grab’s design team will dive into how the company harnesses human-centered product design and emerging technology to build innovative services.

Join us for an exclusive one-day showcase on Sunday 6 October at the National Design Centre Auditorium. Through a series of four insightful talks Grab’s Design Team will explore the future of product design in the age of artificial intelligence (AI). You'll discover how Grab humanises AI creates better maps with its award-winning KartaCam technology and leverages user insights to design impactful services.

In addition you’ll have a rare opportunity to journey through Grab’s evolution since its 2012 launch tracing its rise to becoming Southeast Asia’s leading superapp.

Don’t miss the chance to get up close with the AI-powered KartaCam 2 winner of the 2024 Red Dot Design Award and see how this cutting-edge technology enhances GrabMaps to improve navigation elevate user experiences and drive greater efficiency across both Grab’s customer and partner apps. This exciting technology will be featured in an accompanying exhibition.

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About

Grab is a leading superapp in Southeast Asia operating across the deliveries mobility and digital financial services sectors. Serving over 700 cities in eight Southeast Asian countries - Cambodia Indonesia Malaysia Myanmar the Philippines Singapore Thailand and Vietnam - Grab enables millions of people everyday to order food or groceries send packages hail a ride or taxi pay for online purchases or access services such as lending and insurance all through a single app. Grab was founded in 2012 with the mission to drive Southeast Asia forward by creating economic empowerment for everyone and strives to serve a triple bottom line: to simultaneously deliver financial sustainability and have a positive social and environmental impact in Southeast Asia. 

More about Singapore Design Week

One of Asia’s premier design festivals Singapore Design Week (SDW) celebrates Singapore’s distinctive brand of creativity exploring design through three defining festival pillars: Design Futures Design Marketplace and Design Impact.

Organised by the DesignSingapore Council (Dsg) SDW is a celebration of creativity and innovation championing thought leadership and showcasing the best of design from Singapore and beyond in our UNESCO City of Design.