Banking on Design: Customer-Centric and Innovating for Impact

JOIN US FOR SINGAPORE DESIGN WEEK 2024!

As part of Singapore Design Week 2024, the Standard Chartered's DCDA Client Experience, Insights & Development Team will share their journey to being recognised as one of the best CX Team by CX Asia 2023.

From strategy to execution, they will share how they bring a diverse team of expert designers, copywriters, researchers, and operations to scale the use of human-centred design. They will also share their tips for leading and implementing customer-centric design practices as a team.

Join them for an inspiring and informative discussion followed by a networking session where you can connect with industry experts and fellow enthusiasts.

WHAT'S IN IT FOR YOU

1. Engage with Standard Chartered Client Experience, Insights & Development (CXID) team leaders and subject matter experts during the interactive segment of the talk.
2. Join the networking session after and take the opportunity to engage and learn more from the community of CX, design, research and content experts.

MEET THE TEAM

Ms Katja Forbes

Head, CXID

">span> is recognised as one of the global top 20 CX leaders in financial services for 2024 by CX Network. She is a seasoned leader in the digital industry with a proven track record of driving growth and innovation. As an expert in areas such as CX, UX, data science, and product design, as well as emerging technology, she is a highly sought-after keynote speaker.

Currently, as Head of Client Experience, Insigts and Development Team at Standard Chartered bank, she leads a team to create high-impact products and services that promote financial inclusion and contribute to a net-zero carbon future.

Ms Eleanor Great

Head of Engagement and Events, CXID

">span> has over 20 years' experience in financial services and is a seasoned expert in marketing communications, specialising in driving engagement for digital transformation, payment innovation and fintech. Her career is marked by a passion for people and culture, leading cross-functional initiatives and managing stakeholders to deliver tangible results.

Eleanor's commitment to teamwork and fostering a collaborative environment have been instrumental in her success. She is dedicated to continuous learning and development, both for herself and her team.

In her current role at Standard Chartered, she is responsible for Engagement, Events, Communications, People & Culture, Learning and Development and Innovation.

Mr Jonathan Siegel

Design Director, CXID

spearheads">span>spearheads a dynamic and diverse design team, driving innovation in corporate banking platforms on a global scale for Standard Chartered.

With over 20 years of distinguished leadership in the creative industry, he excels in Customer Experience (CX), User Experience (UX), and User Interface (UI) design, research, and strategy. His career is marked by a relentless pursuit of excellence and a passion for transforming complex challenges into user-centric solutions.

He is an expert in human-centred design, adept at cultivating both remote and co-located teams, and is a fervent advocate for data-driven design practices that deliver measurable business outcomes.

Mr Sean Chong

Design Operations Director, CXID

is">span>is a distinguished professional with over 19 years of experience in the financial industry with several notable achievements in areas such as Fund Accounting, Transformation & Innovation Project, Business Control Management, Product Management and Client Experience.

His ability to readily develop transformative solutions like a Security Services chatbot and expand API suites, showcases his leadership to drive operational excellence and foster a forward-thinking client-focused team.

Currently, Sean serves as the Design Operations Director, a new function he established to develop and lead strategic solutions that are scalable to ensure operational excellence for the entire team.

Mr Bradley Bertrand

Digital Content Director, CXID

">span> is a firm believer in putting readers and viewers first by using plain English to communicate your message succinctly.

After a long career in media working across print, editorial, broadcast, social and apps, he made his move into the world of finance.

At Standard Chartered he leads a team of writers and designers who ensure our sales content and corporate banking products use clear, consistent language for a better client experience.