AI & the Future of Marketing: Harnessing Generative AI to Stay Ahead

Join us for Marketing Mondays @ Block71 (14 October 24'): AI & the Future of Marketing: Harnessing Generative AI to Stay Ahead on Mon October 14th, 2024 at 5 PM (SGT) hosted by Prof. Aleks Farseev and John Ng.

About the Event:
This fireside chat provides a broad yet insightful exploration of the intersection between AI, marketing, and the future, engaging both technical and leadership perspectives.

Discussion Points:

• The Role of AI in Modern Marketing:

How is AI transforming the marketing landscape today?

Key AI tools that marketing agencies are using to deliver value.

• Generative AI: Game Changer for Creativity:

How is generative AI influencing creative processes in marketing?

Examples of successful campaigns leveraging generative AI.

Balancing creativity and automation—where do humans fit?

• Data-Driven Personalization & AI (SOMONITOR Case):

How AI is enhancing personalization at scale.

Challenges in utilizing data while maintaining privacy.

• The Future of Marketing with AI:

What trends should marketing agencies prepare for in the next 5-10 years?

The potential of AI for predictive analytics and consumer behavior insights.

• Leadership in the Age of AI:

How marketing leaders should adapt to the rise of AI.

Cultivating AI talent within organizations to stay competitive.

About the Speaker:

John Ng, a veteran with over 25 years of expertise in advertising, media, and marketing, is the Group Managing Director of One9Ninety and Narrators, helping brands build trusted stories. Formerly the Managing Director of Gov@Publicis, he led a 50+ team, delivering award-winning public sector campaigns. John advocates for tech-driven brand connections and supports startups as an angel investor. He’s the author of Lead the New Asia, a martial arts instructor, and a Level 2 mentor with Mentoring SG. He also serves on the marketing committee for Make A Wish Singapore.