Kjøregår #004: AMOI: Building a Digital Marketplace from Scratch

Kjøregår #004: AMOI: Building a Digital Marketplace from Scratch

How does one of the oldest companies in Norway transition into the 21st century? That's what the team at Posten's innovation hub set out to answer. Three years ago, they began working with a small startup team of seven to create AMOI (amoi.no), a digital marketplace built from scratch. The journey from strategy to pilot, from pilot to launch, and now growth has been filled with challenges and learning opportunities.

The team will be sharing their insights with the audience, giving them an understanding of how they went about building an agile new brand and service in a start-up environment. Participants will hear about their focus on creating a service that benefits people, partners, and is profitable for Posten.

The Importance of Innovation at Posten

Posten has been around for over 370 years, making it one of the oldest companies in Norway. Throughout its long history, Posten has gone through significant changes in order to continue serving the needs of its customers. Today, innovation is a crucial component of the company's strategy. By leveraging agile methodologies and collaborating with external partners and startups, Posten hopes to continue to adapt to the rapidly-evolving technological landscape.

• Innovation is a crucial component of Posten's strategy
• Agile methodologies are leveraged to adapt to change more efficiently
• Collaboration with external partners and startups is vital to success

Building a Service that Benefits People and Partners

Creating a digital marketplace from scratch is no small feat, but the AMOI team has been up to the challenge. They are guided by a mission to build a service that benefits people and partners alike. AMOI is an e-commerce platform where users can buy and sell a variety of products, and where Posten also offers logistics services.

One of the ways AMOI benefits people is by providing them with an easy and efficient way to buy and sell products. Partners, on the other hand, can benefit by expanding their reach and tapping into a new customer base. Posten benefits from AMOI by providing a valuable service to customers and generating revenue for the company.

"Our focus is on creating a service that benefits people, partners, and is profitable for Posten."

Join the Discussion on Building a Digital Marketplace

If you're interested in learning more about building a digital marketplace from scratch and the challenges and opportunities that come with it, attend Kjøregår #004: AMOI: Building a Digital Marketplace from Scratch. Hear from the team at Posten's innovation hub and get inspired to think about how innovation can help your organization adapt to change.