MINDSHOP™|How to Build Robust Startups with Lean Canvas

What is this Mindshop about?

This is a virtual masterclass focusing on introducing you as to how lean business model canvas can elevate your understanding of innovation best practices and the intra-corporate entrepreneurial skills needed to lead innovation projects, teams, and strategies. 

The Lean Canvas is more actionable and entrepreneur-focused. It deeply focuses on startup factors such as uncertainty and risk. In this masterclass, the aim is that you can capture a 1-page diagram of your startup vision efficiently. 

Module 1: Brainstorm Possible Outcomes 

• Distinguish between customers and users
• Split broad customer segments into smaller ones
• Sketch a Lean Canvas for each customer segment

Module 2: Sketch Multiple Lean Canvas

• Sketch a canvas in one sitting
• It's okay to leave sections blank
• Think in the present
• Use a customer-centric approach

Module 3: Problem and Customer Segments

• List top 3 problems
• List existing alternatives
• Identify other users roles
• Hone in one possible early adopters
• Post-Masterclass Design challenge 

Module 4: Unique Value Proposition

• Answer: What, Who, and especially *Why*