IN-PERSON EVENT: Media Insights Breakfast

Marketing’s Greatest Disruptor (Hint: it’s NOT AI)

The industry’s biggest disruptor is NOT Artificial Intelligence. It’s people. The consumer population is shapeshifting and fragmenting at an accelerated pace. Gen Z controls a $360 billion purse in the US alone. The 65 and older population is growing faster than those younger. The multicultural population is set to become a majority by 2050. The 8-second consumer attention span keeps shrinking and is too often swallowed by endless scrolling and app jumping across multiple screens and devices. What’s a marketer to do? In an age where personalization and relevance are essential, but consumer privacy is sacred, brands have a LOT to navigate. Join this conversation during Advertising Week in NYC to hear how marketers are reaching people across devices, creating interactive ad experiences that don’t trespass on people’s privacy, leveraging all of the acronyms (AI, VR, AR, etc.) to make meaningful connections, and extracting the smartest data from the deepest lakes.

Please note: Due to an Advertising Week event taking place in the same building, an Advertising Week pass will not give you access to our event. A She Runs It issued ticket is required.

Moderator:

,">span>, Reporter, Marketing Brew

Panelists:

,">span>, Chief Transformation Officer, Initiative

,">span>, Senior Director, Digital Strategy and Media Excellence, Gilead Sciences

,">span>, Senior Vice President, Global Brand Strategy & Insights at American Express

,">span>, Regional Director, Ads Sales, Uber

,">span>, Senior Vice President, Global Brand and Consumer Marketing, NFL

In-Person Tickets:

Member: $95 | Non-Member: $150 | Young Executive: $50

MEMBERS – To unlock your member pricing code, please sign into your She Runs It member account and enter your access code on the registration page.

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