Creating an Effective Email Program

Don’t underestimate the power of email! This workshop is designed to show you how to harness email marketing to convert your audience and boost your results. From nurturing potential customers to optimizing transactional touchpoints, you’ll learn how to make email a key driver in your marketing plan—while avoiding common mistakes.

What You’ll Learn:

• What works (and what doesn’t) in email marketing, including tips for both campaigns and transactional emails throughout the customer lifecycle.
• A detailed breakdown of what makes an email campaign successful.
• Tools and automation options to simplify your email marketing.
• How to improve email deliverability and avoid spam filters.
• Real-world examples of campaigns and nurture sequences that work.

Takeaway:
Leave with actionable strategies, proven techniques, and fresh ideas to transform your email marketing into a results-driven powerhouse.

Who Should Attend:
Perfect for small business owners, marketers, and anyone looking to leverage email marketing to grow their business.

BONUS: To help you apply the knowledge from this session, you will also be able to access a range of additional resources, including an actionable worksheet and cheat sheet.

This is a hybrid event so please indicate when registering whether you will be attending 'in person' or 'virtually' (Teams). Light refreshments will be provided for 'in person 'attendees.

This workshop will be facilitated by Kirri Romero from .