Experiencing PR Conference 2023

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Theme - Beyond Crisis: PR for Perception Management in Business and Public Affairs

Highlights - Keynote Address , Panel Sessions, Conference Magazine Launch, Scholarships, Sustainability Campaign.

Overview - When a crisis happens, public relations professionals are called upon to manage the situation. From stakeholder engagement to media management and communication advisory, the steps and strategies to manage a crisis may be different but the principle is universal: limit negative reputation as much as possible.

What many have yet to realise, particularly in developing economies like Nigeria is the potency of public relations in building, managing and maintaining perception for organisations, institutions and countries. As Nigeria transitions into a new government in April 2023, it is increasingly obvious that the economy needs drastic intervention - but the citizens also need a mindset reorientation in addition to a deliberate and planned perception management program to repair Nigeria’s reputational damage in the comity of nations.

Citizen and customer engagement is critical to secure understanding, empathy and loyalty. For public office holders, they must commence an urgent perception management program to regain the trust of citizens which would make policy implementation more effective and impactful. For organisations, the value of the brand must be beyond the profits generated per annum. What is the perception of current and prospective customers about the organisation? How can a deliberate program of perception management and reputation building support the business’ profit objectives?

These questions and perspectives will be discussed during the #ExperiencingPR2023 Conference.

Listen to business executives and heads of public institutions, as they share their experiences on how a positive public perception has directly improved their results, and secured stakeholders' trust. Then, learn new strategies from our expert industry panel on how to build and sustain a positive perception to improve business outcomes, gain citizens' trust and access greater opportunities.