Disruptive Strategy alludes to innovations that disrupt the market by uprooting long-standing, established contenders and redefining the product. It requires empowering technology, an inventive plan of action, and a conscious worth organisation to create such an impact but our speakers; Aireen Omar, President (Ventures) of Capital A and Andrew Tan, Founder of Kuala Lumpur Fashion Week, are the perfect example of it being done right.